Banking Website Case Study

We are a London-based Creative Web Design Agency. We craft exceptional websites for brands that want to stand out.

Client

Stuart Watkins

Category

NFT-Market Place

Live view

Visit Website

Time line

2 Months

About the Project

A banking app lets users manage their accounts on a smartphone, offering secure access to services like transfers, bill payments, and balance checks—anytime, anywhere.

Through a banking app, users can check their account balances, transfer money, pay bills, and monitor recent transactions at any time.

Project Problem

These problems led to a decline in customer satisfaction, reduced customer retention, and lower employee morale.

Slow response times: due to high service request volumes and an overburdened customer service team led to customer complaints.
Inconsistent service: quality led to uneven customer experiences, with some receiving quick resolutions and others facing delays or incomplete
Employee Burnout: The customer service team struggled with high turnover and burnout, stemming from the constant pressure to handle a large number of requests without sufficient resources.
Unpredictable: service quality caused disparity in customer experiences, where some received fast resolutions while others dealt with delays or unresolved

Project Solution

Implemented a three-phase plan focused on process improvement, technology integration, and employee support.

1. Automating Initial Service Response:

The company added an AI chatbot to its website and customer portal, handling common inquiries instantly and freeing up customer service agents to tackle more complex issues.

2. Introducing Omnichannel Support:

They added live chat, social media, and a mobile-friendly portal, allowing clients to connect through their preferred channels for faster responses.

3. Employee Training and Wellness Programs:

invested in additional training for support staff to improve problem-solving skills and offer quicker solutions. They also introduced wellness programs, flexible scheduling, and team-building activities to boost morale and reduce burnout.

Dark Mood

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Light Mood

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User Persona

A banking app is a mobile application developed by banks and financial institutions to allow users to access and manage their bank accounts using smartphones or tablets. It provides a fast

Goals

  • Easily track daily spending and savings
  • Set financial goals and budgets
  • Manage multiple accounts in one place

Goals

  • Frustrated by apps with cluttered or confusing UI
  • Concerned about mobile banking security and data leaks
  • Manage multiple accounts in one place

Name: Jone Done

Age: 35

Specialty: Manager

Goals

  • Easily track daily spending and savings
  • Set financial goals and budgets
  • Manage multiple accounts in one place

Goals

  • Frustrated by apps with cluttered or confusing UI
  • Concerned about mobile banking security and data leaks
  • Manage multiple accounts in one place

Design Process

1. User Research

  • User Needs
  • Interviews
  • Surveys
  • Competitive Analysis
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2. UX Design

  • Brainstorming
  • Sketching
  • User Flow
  • User Personas
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3. Wireframe

  • Sketching Wireframe
  • Digital Wireframing
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4. UI Design

  • Colors
  • Fonts
  • Beautiful
  • Navigation
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5. Prototyping

  • Low-Fidelity Prototypes
  • High-Fidelity Prototypes
  • Custom Prototypes
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Style Guide

Color




#028737
#3271E2
#EC3131
#FFFFFF
#020E25
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